Cherryflava recently posted about Ikea’s “out of the box” advertising methods. How cool is this?

This “box” was placed in Brookyln and filled with furniture (elegently placed, of course, despite the small space… most of us NYC-ites like to say we “live in a box”) for Ikea’s grand opening.

Cherryflava also shows off another Ikea stunt where balconies were made to look like boxes for storage.