Good, fun art & design!
Chocolate (my favorite, btw)! In beta (what?!)! With cute packaging (yeah, I’m a sucker for that, too)!
I can’t wait to get my tongue all over this piece of crafty genius I saw at trendwatching.com. While Tollhouse or Hershey’s pride themselves on using really old recipes that have been around the block, Tcho has chosen a different route wfor creating their specialty chocolates (read: not the same as the stuff you by for 85 cents at Rite Aid).
Tcho crafts and re-crafts their chocolate with all the feedback they get along the way. They’ve been releasing “beta” versions of their chocolate bars (available for purchase online only) and eventually they’ll release the chocolate in version 1.0.
“From our first batch, we’ve improved every aspect of “Chocolatey” again and again, including the progression of taste over time (attack, sustain, and decay), the sweetness, and the mouthfeel” (Tcho).
They’re in version .99 right now, so the chocolate has got to be pretty awesome, plus you can send Tacho your feedback right away to help create version 1.0.
The chocolate is a little price-y ($10 for a two pack), but you’ve to remember this is specialty chocolate, and from all the reviews I’ve read online, it’s delicious.
Bonus: look at that pretty packaging! The earthy brown suggests natural flavors and the simple typography with a single splash of color indicates an elevated design-sense above and beyond that lowly pop chocolate I’ve been buying at the supermarket.
Oh-la-la! Hungry now?
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