Comments on: Pepsi’s “Hope” Campaign on the Streets

By: beauty call › we just couldn’t help ourselves

beauty call › we just couldn’t help ourselves — Wed, 18 Mar 2009 21:33:00 +0000

[...] larger idea of imperfect repetition. oxymoron you say? we beg to differ. lately we’ve noticed an overabundance of the same graphic treatment – a perfect pattern made up of similar, yet slightly [...]

By: D.C. Inspiration: Typography

D.C. Inspiration: Typography — Tue, 03 Feb 2009 18:29:55 +0000

[...] in a series of posts I’m writing for both here and Stickers and Donuts (the first was on the Pepsi Campaign). Between the reunion’s scheduled activities, sightseeing with friends, and visiting museums, [...]

By: Bob Dylan & Will.I.Am Superbowl Pepsi Commercial - Stickers and Donuts

Bob Dylan & Will.I.Am Superbowl Pepsi Commercial - Stickers and Donuts — Mon, 02 Feb 2009 03:39:05 +0000

[...] I swear this blog isn’t sponsored by Pepsi, even though we just featured their well-timed Refresh campaign which was seen around DC during the inauguration, but this commercial was my favorite Superbowl [...]

By: Lorraine

Lorraine — Tue, 27 Jan 2009 16:38:53 +0000

@Angelica: Yeah, I’m not so sure that the campaign would work for every location/city. But I do think that it really came off really well in DC that weekend.

@Maria: Did I hear correctly that the First Lady is really upset about that? I’m not sure how I’d feel about it, but if I were one of the girls, I’d think it was pretty cool to have a doll of myself.

By: Maria

Maria — Mon, 26 Jan 2009 21:00:20 +0000

I actually didn’t realize until I saw the ad in Queens that it was a national ad. I thought it was one special thing for the inauguration in DC because of the obvious connection b/t the Pepsi and Obama logos (are the messages “hope” “joy” national? or do the national ones just say things like “pop”?). I thought it was a pretty tactful way to ride the Obama-hype-train and advertise Pepsi (ie more subtle than TY making Sasha & Malia dolls which, they suggested, weren’t necessarily the girls just two dolls inspired by very pretty names. ha!).

By: Angelica

Angelica — Mon, 26 Jan 2009 20:42:32 +0000

I’m not a huge fan of the ads. I think they are too bubbly, and they annoy me on my way to work in the morning (NYC), but I guess that’s just me being a Scrooge, or maybe it was just today, because my eyes were hurting this morning (I woke up with some sort of irritation on my left eye). Also, I hate soda.

By: Tricia

Tricia — Mon, 26 Jan 2009 20:28:59 +0000

Maria- at least *I* have heard of soda. Didn’t you have any not-from-the-east-coast friends who drank pop? I feel like this is a good topic of discussion at a freshman dining hall.

By: Lorraine

Lorraine — Mon, 26 Jan 2009 18:59:49 +0000

@your#1 fan: Thanks for the welcome! It was really exciting to be there, and I only wish I could have stayed for the actual inauguration.

@Tricia/Maria: Aw, man! I haven’t seen any in KC yet…but I’m keeping my eyes open. Maria, that cracks me up that you didn’t get the pop reference because I never even heard “soda” until I went to college down south. ha!

By: Maria

Maria — Mon, 26 Jan 2009 18:34:30 +0000

In Queens today I saw one that sayd POP POP POP. I was confused because I wondered if it was like dancing, or a fun noise, I didn’t even THINK that it would mean soda, as we never call it pop here.

By: Tricia

Tricia — Mon, 26 Jan 2009 17:06:30 +0000

Hurah for your debut, Lorraine!

I love Pepsi’s new ads. Although, I’ve been wondering, do the slogans vary by city? In Chicago, I see a lot of “Soda Pop.” In New York, do the ads simply say “Soda”?

I am curious about weird shit like this.